Innovation with Brad Bird


Being creative is more than letting people run wild with their ideas, as uncovered in an insightful interview with Brad Bird on Innovation lessons from Pixar, where the McKinsey Quarterly examined issues around creating a successful creative environment:

The Quarterly: How important is team dynamics to innovation and creativity?

Brad Bird: Making a film, you have all these different departments, and what you’re trying to do is find a way to get them to put forth their creativity in a harmonious way. Otherwise, it’s like you have an orchestra where everybody’s playing their own music. Each individual piece might be beautiful, but together they’re crazy.

Yea. Go big bird.