Turbulent thinking


When I think of creativity, brainstorming pops out as a natural easy activity. All you need to do is:

  • defer judgment while generating ideas
  • generate as many ideas as possible
  • record ideas as they occur
  • elaborate or improve upon these ideas

In other words, splatter as many off-the-wall ideas as possible up onto a white board without thinking twice about them. To further amplify your success, you can apply the SCAMPER technique:

  • Substitute
  • Combine
  • Adapt
  • Magnify & modify
  • Put to other uses
  • Eliminate
  • Rearrange & reverse

And when it’s all said and done, you can create a nice pretty bubble chart for everyone to see.

It almost sounds complicated.